In order to further improve the service quality of government websites, strengthen the supply of external information on intellectual property rights, narrate the story of China's intellectual property rights to the world, and convey the good voice of China's intellectual property rights, the CNIPA has carried out a new revision of the English website of the Office, which was launched on 30th October.

The new version has added a headline news column to spread the voice of the party and the government in a timely manner and firmly grasp the correct direction of public opinion.

The new version website aims to serve users, focusing on "what users are most concerned about" and "what they need most". In terms of deep investigation, 6 first-level column including resources, news, law, special subject, statistics and about us and 21 second-level columns are set, classifying and displaying 4 types of intellectual property resources: patents, trademarks, layout designs of integrated circuits, and geographical indications, and adding international cooperation topics, administrative rulings, the Hague Agreement, and the Madrid Agreement, etc. content.

In order to improve the user experience, the new version has set up quick links and FAQ areas on the homepage, putting various services such as intellectual property retrieval, application process, business payment and other services that users are most concerned about, as well as answers to frequently asked questions, in prominent positions for easy query by users Use, effectively enhancing the convenience for users.

The homepage of the new website takes flat design as the idea, with various display forms such as text, pictures, videos, and data visualization, the website has prominent focus, simple structure, orderly arrangement, and soft colors, which not only has the characteristics of Chinese government websites, but also "international style". In addition, in order to meet the demand of mobile users, the new version of the English website has also been adapted to mobile phones, so that the audience can browse through mobile phones anytime and anywhere, and improve user experience.

From Customer Service Centre of CNIPA

November 10th, 2022