At present, the NCAC issued the "Report on the Development of China's Online Copyright Industry in 2020" (hereinafter referred to as the "Report"). According to the report, China's online copyright industry market in 2020 broke one trillion yuan for the first time, a year-on-year increase of 23.6%. Meanwhile, copyright disputes have also become one of the current issues for the copyright industry to achieve high-quality development.

As for this, cutting-edge technologies like block-chain may provide technical support for solving the tricky points of copyright disputes and help the high-quality development of the copyright industry. The use of block-chain technology to upload digital works in real time, and to record right holder information, time stamps and other key information at any time, can confirm the copyright immediately. Its characteristics of non-tampering of data and real-time confirmation of copyright online can quickly solve the problem of authenticity of copyright registration and certification so as to protect copyright.

The smart contract technology represented by the block-chain can strongly promote the collaboration and cooperation of all parties in the industry chain. Participants such as copyright content parties, secondary creators, merchants (licensed parties), service providers, who communicate and trade point-to-point in the industry chain can all achieve deep cooperation instantly through the smart contract technology of block-chain, and copyright content parties can also convert the creator's digital content into digital goods more quickly through NFT and other related block-chain technologies. After the product is profitable, the benefits will be distributed in terms of the smart contract in real time, finally reaching the mutual benefit and win-win situation of the participants in the online copyright content industry chain.

From people.cn

June 4th, 2021